Our in-class activity today really forced me to research who my true sneezers are. I know I previously labeled them as company workers and freelancers, but with supplemental research, I was able to narrow that down even more.
I have found sound evidence that freelancers are on the rise in the workforce, and the number is nearing the amount of people who work for a company or corporation. A report by Forbes last year cited that there is an estimated 42 million American freelancers who aren’t tied to any company. On the other side of that, both large and small companies have found an increased need for freelance workers in recent years.
Fortune magazine noted that in 2012, a survey found 3,000 freelancers used Elance, a website for freelancers looking for work. Of those, 57% had an increase in income since using the service. In addition, 42% of employers were expecting to hire more freelancers the following year.
These numbers proves the need for both freelancers and company workers to have a way of matching up and finding either employers or workers.
The same Forbes report stated that the majority of companies looking for freelancers are small companies hoping to find someone quickly for a one-time project. A smaller company would include locally-distrubuted magazines and newspapers, independently owned websites, or independent video production companies.
Deskmag released some demographics that help define the majority of freelancers looking for work. In Elance’s survey, it found that half of their users were in their twenties, while The Freelance Industry Report found that only 12% total freelancers are in their twenties, with the majority falling in between the ages of 30 and 50. Considering this project will be similar to Elance as it is a digital forum, my key audience will be the Millennial generation.
The Freelance Industry Report also determined that 65% of freelancers were full-time with no other company ties. The same report found that more than half of freelancers are the primary earners in their households. Further, the average income of freelancers is $50-59.
Those statistics lead me to my more specific sneezers: small, independent company owners and full-time, middle-class freelancers in their mid- to late twenties.
The hive? Larger company owners and workers, corporations, older/younger and part-time freelancers.